Big Data

Big Data

Definition Big data is a very large set of information that can reveal trends through an analysis. It is often a considerable amount of data that is generated from sources external to a hotel (e.g. weather, traffic and social media), … Continued
Customer Database

Customer Database

Definition A Customer Database is an organised collection of comprehensive information about individual customers that is current, accessible and actionable. This type of database contains much more information accumulated through customer transactions, registrations, phone calls and every other customer contact. … Continued
Data Mining

Data Mining

Definition Data mining involves analyzing data to discover unknown connections and patterns that are not obvious.     Origin   Other Languages   References    
Database (DB)

Database (DB)

Definition A Database (DB) is a collection of information organised in such a way that a computer program can quickly select specific pieces of data. The information is organised by fields (single piece of information), record (complete set of fields), … Continued
Database Marketing

Database Marketing

Definition Database Marketing is the process of developing, maintaining and using customer databases and other databases related to products, suppliers and resellers, in order to contact, transact and build good customer relationships. Database marketing makes use of customer data for … Continued
Standard Operating Procedure (SOP)

Standard Operating Procedure (SOP)

Definition The Standard Operating Procedures (SOPs) are the documented processes that a company has in place to ensure the consistent delivery of services and/or products every time. Every business require key SOPs including (1) Operations – steps to handle the … Continued
Geo-fencing

Geo-fencing

Definition A Geo-fence is a virtual parameter around a real-world location, meaning that a user cannot access any of the information within the geo-fenced area without actually being physically present in that area. The user no longer has access the … Continued
Information Architecture (IA)

Information Architecture (IA)

Definition Information Architecture (IA) is the structural design of shared information environment, and it applies the theories of architecture to the digital world. It is a way of organizing information on websites, online communities and/or software in order to make … Continued
Point Of Sale (POS)

Point Of Sale (POS)

Definition The Point Of Sale (POS) is the physical location at which goods are sold to customers, more typically indicating the piece of technology which is used to finalize the transaction.   POS systems EasywebPOS   Origin   Other Languages … Continued
Prescriptive Analytics

Prescriptive Analytics

Definition Prescriptive Analytics is the most complex and most recent type of analytics. It combines structured and unstructured data with advanced processes like “machine learning”. This newly developed technology involves advanced algorithmic processes that predict the future based on past … Continued