Predictive Analytics

Predictive Analytics

Definition Predictive Analytics uses large groups of data from the past, not only to determine past trends, but to predict the future as well. Good data analytics leads to more reliable results, thus offering valuable insights for a hotel’s management … Continued
Structured Data

Structured Data

Definition Structured data refers to data that is identifiable because it is organised, labeled, or categorized in a structure. It is understood by computers and is also effectively organized for reading. The most common form of structured data or Structured … Continued
Customer Relationship Management (CRM)

Customer Relationship Management (CRM)

Definition Customer Relationship Management refers to practices, strategies and technologies that companies use to carefully manage and analyze detailed information about individual customers and all customer “touch points”. The aim of this analysis is to improve and maintain loyal business … Continued
Central Reservation System (CRS)

Central Reservation System (CRS)

Definition Central Reservation System is a computerized system that stores and distributes information on a hotel, resort, or other lodging facility. This type of system enables chains of hotels to monitor availabilities and rates, as well as indications of required … Continued