Metasearch Engine

Metasearch Engine

Definition A Meta Search Engine is a search engine that queries other search engines in order to combine the results that are collected. The aim of its algorithms is to offer the desired product at different prices through the primary search … Continued
Database Marketing

Database Marketing

Definition Database Marketing is the process of developing, maintaining and using customer databases and other databases related to products, suppliers and resellers, in order to contact, transact and build good customer relationships. Database marketing makes use of customer data for … Continued
Guest Experience Management (GEM)

Guest Experience Management (GEM)

Definition Guest Experience Management (GEM) is the practice of measuring the gap between the intended customer experience and what the customer actual experiences. The aim of that analysis is to improve the customer touch points and interactions of a business. … Continued
Geo-fencing

Geo-fencing

Definition A Geo-fence is a virtual parameter around a real-world location, meaning that a user cannot access any of the information within the geo-fenced area without actually being physically present in that area. The user no longer has access the … Continued
Online Marketing

Online Marketing

Definition Online marketing is a set of powerful tools and methodologies used for designing products to be promoted, attracting potential customers through rich and structured content. Tools exist to measure “clicks” and product popularity throughout various online channels. Effective online marketing … Continued
Information Architecture (IA)

Information Architecture (IA)

Definition Information Architecture (IA) is the structural design of shared information environment, and it applies the theories of architecture to the digital world. It is a way of organizing information on websites, online communities and/or software in order to make … Continued
Online Travel Agency (OTA)

Online Travel Agency (OTA)

Definition An Online Travel Agency (OTA) is an agency engaged in selling and arranging accommodations, tours, transportation and trips for travelers on an online platform. From these travel websites, hotels can learn how to implement distribution channel marketing, points of difference … Continued
Point Of Sale (POS)

Point Of Sale (POS)

Definition The Point Of Sale (POS) is the physical location at which goods are sold to customers, more typically indicating the piece of technology which is used to finalize the transaction.   POS systems EasywebPOS   Origin   Other Languages … Continued
Revenue Management System (RMS)

Revenue Management System (RMS)

Definition Revenue Management System (RMS) is a software used to predict customer demand, to optimize inventory and price availability, and maximize revenue growth. By using the right information, revenue managers can divide the market and adjust products sales through distribution to … Continued
Predictive Analytics

Predictive Analytics

Definition Predictive Analytics uses large groups of data from the past, not only to determine past trends, but to predict the future as well. Good data analytics leads to more reliable results, thus offering valuable insights for a hotel’s management … Continued