Unstructured Data

Unstructured Data

Definition Unstructured data refers to any data that has no identifiable structure (e.g. images, videos, email, documents, text). Although each individual document may contain its own specific structure or format based on the software used to create the data, unstructured … Continued
Distribution Management System (DMS)

Distribution Management System (DMS)

Definition A Distribution Management System (DMS) is a utility IT system designed to collect, organize, display and analyze real-time distribution information. It is designed to monitor and control the efficiency and reliability of the distributors, and should measure channel and … Continued
Standard Operating Procedure (SOP)

Standard Operating Procedure (SOP)

Definition The Standard Operating Procedures (SOPs) are the documented processes that a company has in place to ensure the consistent delivery of services and/or products every time. Every business require key SOPs including (1) Operations – steps to handle the … Continued
Enterprise Resource Planning (ERP)

Enterprise Resource Planning (ERP)

Definition Enterprise Resource Planning is a business process management software on which a company manages and integrates the important parts of its business including technology, services and human resources. Data can be collected and stored in this software, and that … Continued
Structured Data

Structured Data

Definition Structured data refers to data that is identifiable because it is organised, labeled, or categorized in a structure. It is understood by computers and is also effectively organized for reading. The most common form of structured data or Structured … Continued
Channel Managers

Channel Managers

Definition Channel Managers are groups that manage indirect sales channels (through OTAs and such). A hotel can have numerous partners, it needs to coordinate marketing activities and handle queries all at the same time. Channels managers enable hotels to track … Continued
Small Data

Small Data

Definition Small data is a set of information of a manageable in size, and it is generated by internal resources like a hotel’s PMS, channel manager, or website. When properly structured, small data becomes actionable information that can make an … Continued
Internet Booking Engine (IBE)

Internet Booking Engine (IBE)

Definition An Internet Booking Engine (IBS) is a software application on which consumers can book flights, hotels, holiday packages at the destination of their choice. The travel and tourism industry uses this tool to collect reservations on popular platforms, with … Continued
Touch Points

Touch Points

Definition Touch points are all the points at which brands touch consumers’ lives during their relationship. It can be initiated by either the company or the consumer. There are digital and physical touch points.   Examples   Origin   Other … Continued
Average Daily Rate (ADR)

Average Daily Rate (ADR)

Definition Average Daily Rate is a measure of the average rate paid for rooms sold; calculated by dividing room revenue by rooms sold. Example 98,230 EUR rooms revenue / 500 rooms = 196.46 EUR ADR Origin Acronym: ADR from first … Continued