Internet Booking Engine (IBE)

Internet Booking Engine (IBE)

Definition An Internet Booking Engine (IBS) is a software application on which consumers can book flights, hotels, holiday packages at the destination of their choice. The travel and tourism industry uses this tool to collect reservations on popular platforms, with … Continued
Touch Points

Touch Points

Definition Touch points are all the points at which brands touch consumers’ lives during their relationship. It can be initiated by either the company or the consumer. There are digital and physical touch points.   Examples   Origin   Other … Continued
Average Daily Rate (ADR)

Average Daily Rate (ADR)

Definition Average Daily Rate is a measure of the average rate paid for rooms sold; calculated by dividing room revenue by rooms sold. Example 98,230 EUR rooms revenue / 500 rooms = 196.46 EUR ADR Origin Acronym: ADR from first … Continued
Benchmarking

Benchmarking

Definition Benchmarking is the measurement of the quality of a hotel’s polices, products, strategies and so on, in comparison with standard measurements in hospitality or of neighboring lodging properties of the same rating. It is used (1) to determine what … Continued
White Label Product

White Label Product

Definition A white label product is a product manufactured by one company but that is packaged and sold by other brands.   Examples   Origin   Other Languages   References