Structured Data

Structured Data

Definition Structured data refers to data that is identifiable because it is organised, labeled, or categorized in a structure. It is understood by computers and is also effectively organized for reading. The most common form of structured data or Structured … Continued
Channel Managers

Channel Managers

Definition Channel Managers are groups that manage indirect sales channels (through OTAs and such). A hotel can have numerous partners, it needs to coordinate marketing activities and handle queries all at the same time. Channels managers enable hotels to track … Continued
Small Data

Small Data

Definition Small data is a set of information of a manageable in size, and it is generated by internal resources like a hotel’s PMS, channel manager, or website. When properly structured, small data becomes actionable information that can make an … Continued
Internet Booking Engine (IBE)

Internet Booking Engine (IBE)

Definition An Internet Booking Engine (IBS) is a software application on which consumers can book flights, hotels, holiday packages at the destination of their choice. The travel and tourism industry uses this tool to collect reservations on popular platforms, with … Continued
Touch Points

Touch Points

Definition Touch points are all the points at which brands touch consumers’ lives during their relationship. It can be initiated by either the company or the consumer. There are digital and physical touch points.   Examples   Origin   Other … Continued