Content

Definition


Guest Experience Management (GEM) is the practice of measuring the gap between the intended customer experience and what the customer actual experiences. The aim of that analysis is to improve the customer touch points and interactions of a business. It enables hoteliers to make the appropriate changes and increase the general level of satisfaction, loyalty and engagement of their guests.

 

Tools


Customer Alliance

RateGain

ReviewPro

Revinate

TrustYou

 

Origin


 

Other Languages


 

References


www.hospitalitygem.com

www.clarabridge.com

 

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